Marketing the Mission: A brief synopsis

Building on last year’s productive conference, “Measuring Success”, this year’s conference, “Marketing the Mission” will focus on exploring methods of promoting your mission/program.

Sessions will focus on sponsorship and fundraising, character building, curriculum standards and adventure learning, community and business partnerships, professional development, port events, new media and technology, updates on regulations, international exchanges, research and outcomes measurement, ways to reinforce and transfer learning from the ships to the shore, and more!

Topping off the conference is Saturday’s Safety Under Sail Forum, a hands on tour of the Damage Control Training Facility located at Canadian Forces Base Esquimalt. CFB Esquimalt is Canada’s west coast naval base located in the municipality of Esquimalt, just west of Victoria, BC, Canada. It is a part of the Maritime Command (Navy) element of the Canadian Forces. Used to train the Navy’s west coast fleet in all aspects of damage control including firefighting, flood control, nuclear biological chemical defence (NBCD) and casualty clearing, the 4,600-square-metre building replicates the decks and compartments of a ship. There are ladders, hatches and specific compartments where there is the potential of fire and flood such as the engine room, galley, and workshops.

The largest city on Vancouver Island, BC, Victoria is home to ASTA member vessels Pacific Grace, Pacific Swift, Mapleleaf and Oriole and the opening port for the American Sail Training Association’s 2008 TALL SHIPS CHALLENGE® Pacific Coast Series.


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