Website Analytics 101: Measuring the Effectiveness of Your Website
You’ve started a blog, signed up for Twitter, and set up a Facebook Page – now how do you know if it’s working for you? This session will provide the basics of how to install and use Website Analytics to measure the effectiveness of your online efforts and translate that information into a strategy to drive user behavior and improve the effectiveness of your website.
Lori Aguiar, Director of Operations, American Sail Training Association
Lori Aguiar has been with the American Sail Training Association since 1998 when she joined the organization as Administrative Assistant. Over the years she has held the position of Office Manager/Bookkeeper, Program Coordinator, Program Manager and is currently the Director of Operations. Since 2000, she has been responsible for organizing and executing the Annual Conference on Sail Training and Tall Ships. She has produced 6 editions of Sail Tall Ships! A Directory of Sail Training and Adventure at Sea as well as numerous other ASTA publications. Among other responsibilities, she oversees all aspects and benefits of Organizational Membership and maintains the ASTA website.
Zach Simonson-Bond, Sound Experience
Zachary Simonson-Bond is the Development & Communications Associate for nonprofit Sound Experience, which owns and operates the historic schooner Adventuress (1913). Zach holds a BA in Communication, and spent three seasons aboard Adventuress as an Educator, Deckhand and Bosun before joining the office. In his office role, Zach became the Project Lead for two major fundraisers: Sound Experience’s “Vote for the Boat” campaign, which won $125,000 for Adventuress‘ restoration, and “29 Dollars, 29 Days: Getting Kids on the Boat,” to raise program funding. Zach applied his knowledge and growing experience of social media to aid in the success of both campaigns. Zach lives in Port Townsend, WA.