Crisis Management-The Media
Presenter: Bill Frederick, Founder and Director, Lodestone Safety International (click here for presentation)
What are the goals of your organizations crisis management plan? What are the goals of news organizations? Where are the conflicts? This session will focus on the media challenges faced by organizations in the age of instant communications. We will look at a few case studies and survey the landscape of pitfalls and opportunities and come up with a menu of preparatory steps to enable your organization to respond effectively to media scrutiny should you have a high profile emergency event.
Biography of Speaker:
Bill Frederick is the founder and director of Lodestone Safety International providing training and program development for educational and service organizations operating overseas. Prior to that he was the Director of Safety at The School for Field Studies (SFS) for eight years. He has served as project leader for the Forum on Education Abroad’s pilot incident database and as co chair for the inaugural Forum Standards Institute: Beyond the Basics of Health, Safety and Security. He has led numerous international safety reviews and served for 16 years with Outward Bound. As a senior instructor and faculty committee member for Wilderness Medical Associates (WMA), he has taught emergency medicine to educators, rescue teams and international service organizations in over a dozen countries and designed WMA’s Travel Medicine First Aid course. He holds a B.A in Psychology from the University of Colorado, an M.Ed from Harvard University and a Certificate of Travel Health (CTH) from the International Society of Travel Medicine