Social Media Makeover: Are You Reaching the Right People?
Kathleen Moore, Analytics Consultant
Erin Short, TALL SHIPS CHALLENGE® Manager
Using Tall Ships America as a case study, we will examine their social media portfolio, discussing what works, what does not, and how it can be improved. Organizations will be able to see what ideas they can incorporate into their own social media campaigns.
Kathleen Moore is a researcher for the national security community specializing in evaluating trust and credibility in social media, its use during extreme events, and computer mediated crisis communication. Kathleen is near completion of her PhD in Information Sciences and Technology at the Pennsylvania State University when she isn’t volunteering on tallships. Her dissertation on social media interaction surrounding the sinking of the HMS Bounty will be published in 2014.
CTO, CCO, Board Advisor
Joe Takai is a movie & tech superfreak, auto & industrial design geek, ILM alum & maker advising early stage startups in the technology and creative sectors. With an extensive background in visual technology, Joe provides insight and direction for major clients and is responsible for creative and technology development strategy for mobile, digital content, film, consumer product and tech markets.
In addition to technology development, Joe has had the great fortune of participating on many highly successful and noteworthy feature film production teams making significant contributions to major projects including Star Wars, Titanic and The Matrix sequels. Along the way Joe has acquired extensive experience with creative and technology leadership as a key executive developing creative strategies and technologies for many industry visionaries. Feature film directors Steven Spielberg, James Cameron and George Lucas have told innovative stories with breathtaking visuals and were able to achieve their vision with the adoption of several key product market solutions that Joe conceived, strategized, developed and deployed while in their service.
Feature Film Credits
2014 Noah VFX Producer / VFX Supervisor
2013 The Secret Life of Walter Mitty VFX Supervisor : Prologue
2013 Oz the Great and Powerful VFX Supervisor / Advisor
2012 Jack the Giant Killer VFX Producer / VFX Supervisor
2012 Now You See Me VFX Producer / VFX Supervisor
2012 The Transposed Heads Visual Effects Supervisor
2012 The Twilight Saga: Breaking Dawn Exec. Producer : Prologue
2003 The Matrix Reloaded Visual Effects Supervisor
2003 The Matrix Revolutions Visual Effects Supervisor
2001 A.I. – Artificial Intelligence Director, Production Engineering
2001 Pearl Harbor Director, Production Engineering
2000 Space Cowboys Director, Production Engineering
1999 Star Wars Episode I Director, Production Engineering
1998 Small Soldiers Director, Production Engineering
1998 Jack Frost Director, Production Engineering
1998 Deep Impact Director, Production Engineering
1998 Snake Eyes Director, Production Engineering
1997 Titanic Production Software Supervisor
1997 The Fifth Element Production Software Supervisor
1997 Red Corner Production Software Supervisor
1997 Dante’s Peak Production Software Supervisor
Erin grew up in Rhode Island sailing around Narragansett Bay. She left the Ocean State for college at the University of Colorado, Boulder, where she received a Bachelor of Science in Anthropology. After living in Colorado for six years, Erin decided she missed the ocean too much and moved back to Providence. Erin has been with Tall Ships America for seven years and has recently been named TALL SHIPS CHALLENGE® Manager. When not on the road with the Race Team, Erin spends her days in Newport preparing for upcoming summer tall ship events, living vicariously through tall ship sailors, and talking to anyone who will listen about how much cool stuff there is in new media.