The Secret to Winning Port of the Year
Patricia Lock, Tall Ships America Special Projects
Erin Short, TALL SHIPS CHALLENGE® Manager
Eliza Braunstein, TALL SHIPS CHALLENGE® Assistant
Every year, the TALL SHIPS CHALLENGE® Race Team presents awards to TALL SHIPS CHALLENGE® Host Ports that have distinguished themselves at the summer festivals. How do the winning ports earn these unique awards and what can you learn from their success? The TALL SHIPS CHALLENGE® Race Team is here to have an interactive discussion with port representatives about what makes a great TALL SHIPS CHALLENGE® Festival and about how to earn the title of ‘Port of the Year.’
Patricia Lock is a marketing communicator. She has specialized in the promotion of tall ships since 1998 when Tall Ships America launched its first efforts to bring the tall ships into the Great Lakes. Patti was working at Navy Pier at the time, and was instrumental in the development of Tall Ships® Chicago – an event that has now happened 6 times – 1998, 2000, 2001, 2003, 2006, 2010, 2013. It will return for Navy Pier’s 100th anniversary in 2016 with Patti assisting with the production and directing the parade of sail. With over twenty-five years in the special event/sponsorship business, Patti has shown corporations how to sell product by combining maritime history and sea education through sail training and festivals reaching millions of consumers in the process. Working with tall ships has been a labor of love. With the assistance of corporate America, her goal has been to put as many disadvantaged children through a sail training program so that they can gain a greater appreciation of the sea as a crew member on board a tall ship. She has worked with many Port Host Organizers and visiting ships to develop local programs, particularly in Chicago and Cleveland. After working as the Director of the TALL SHIPS CHALLENGE® series for five years, Patti has now transitioned over to Special Projects for Tall Ships America.
Erin grew up in Rhode Island sailing around Narragansett Bay. She left the Ocean State for college at the University of Colorado, Boulder, where she received a Bachelor of Science in Anthropology. After living in Colorado for six years, Erin decided she missed the ocean too much and moved back to Providence. Erin has been with Tall Ships America for seven years and has recently been named TALL SHIPS CHALLENGE® Manager. When not on the road with the Race Team, Erin spends her days in Newport preparing for upcoming summer tall ship events, living vicariously through tall ship sailors, and talking to anyone who will listen about how much cool stuff there is in new media.
Eliza Braunstein is the TALL SHIPS CHALLENGE® Assistant for Tall Ships America. As a member of the TALL SHIPS CHALLENGE® Race Team, she helps to coordinate and promote the annual TALL SHIPS CHALLENGE® Race Series from the office and on the road. Eliza learned to sail on the icy lakes of western Massachusetts and has been involved with tall ships since she sailed on Corwith Cramer in 2009. Upon deciding that she wanted to climb the rigging just one more time, she joined Niagara in 2010. Since then, she has sailed on Lynx, Bounty, Unicorn, Sørlandet, Pride of Baltimore II, and the racing yacht Crystal Echo. She graduated from Mount Holyoke College with a degree in European Studies and is interested in history, cooking, photography and sailing.