How to Run a Tall Ship Event on a Budget
Carlton Aylett- President, Krista Slack + Aylett Inc.
Sam Groom- Perfect Events Group LLP
Bjorg Western- Project Manager, Tall Ships(R) Races Frederikstad 2004 & 2015
Tall Ships events are typically funded with cash and in-kind support from a variety of sources, including the city, the port authority and business sponsors. But how do you manage the project budget to deliver a successful event that meets the expectations of visitors, ships, trainees and other stakeholders? This session will illustrate how a successful event can be delivered while retaining a strong focus on budgetary control.
As owner, President and Senior Producer at Krista Slack + Aylett (KS+A) Carlton has contributed to the company’s growth and success during his twenty year tenure. His versatility and eye for detail translates into results-driven event management and production. Carlton’s capabilities in all aspects of live event and show producing, from creative concept through to execution are what make him a unique asset on every show. After every production our clients reach out to offer kudos and thanks to Carlton and the KS+A team and his ability to build relationships across all channels has made him invaluable.
One of KS+A’s largest projects is the annual Redpath Waterfront Festival (RWF), which happens every year in June and runs along two kilometers of Toronto’s Waterfront. Every three years the Festival welcomes a majestic fleet of Tall Ships to Toronto and brings, on average, over 500,000 people to the waterfront. Carlton co-produces the RWF and is the lead on production for the three-day event, which includes strategic plans, project management, programming, design and execution. The Redpath Waterfront Festival has received numerous awards including the Best New Port and Best Economic Impact Award in 2010 from Tall Ships America; the Best Tourism award from Tourism Toronto at the 2011 TABIA Awards and the Marketing & Operations award in 2013 from Tall Ships America.
Sam Groom’s experience includes responsibility for a number of major events held in Cornwall. Sam was responsible for host port management in Falmouth for the Funchal 500 Tall Ships Regatta 2008 and was again at the helm for the Falmouth Tall Ships Regatta 2014. With over 17 years experience in the tourism and events industry, Sam joined Visit Cornwall in 2010 to head up a team responsible for the management of Cornwall’s events strategy and delivery and in 2015, Sam created Cornwall’s newest event management company Perfect Events Group LLP. Sam has recently been awarded a British Empire Medal in the New Year 2016 Honours List.
Bjørg Johnsrud Western was project manager of host port Fredrikstad for the Tall Ships Races 2005 and 2014. She holds a Masters Degree in Organization and Leadership and has a widespread municipal experience from managing positions and is presently running innovative Nordic project within culture based industries. Her sailing experience includes the family yacht for many years and occasional Tall Ships Races legs on Class A’s.