Focus Session: The Importance of Experiential Event Branding and Design

The Importance of Experiential Event Branding and Design:
Create Attendee Impact

Learn the pitfalls and power of experiential branding by leveraging every touchpoint for a successful event. Get insights into memorably connecting with event attendees before, during and after the event. Get tips and tricks for enhancing customer relationships, building bridges to brand touchpoints, and nailing the attendee experience. And learn all about the next-generation event life-cycle—and the importance of branding before, during, and after via social media.  Dive into the details and best practices of event design and learn the tips and tricks to maximizing attendee impressions while minimizing budgets. A fun and interactive session, bring your questions.   With over 30 years in the events industry, Bob has a lot to say!

Presented by
Bob Russo- Director, Creative Services, VDA Productions

Bob Russo
Bob Russo


Bob has over 30 years’ experience in event and theatre production. After a brief stint as an actor, he realized his shortcomings and moved to the production side of the business. His work as an award-winning event designer, stage combat choreographer, and Emmy nominated costume designer, affords him the unique ability to interpret a client’s vision. His work in the museum and corporate world has been seen all across the Continental US and as far away as South Korea, Tokyo, Alaska, and Hawaii. Additionally, you can catch Bob at numerous industry organizations such as Meeting Professionals International (MPI), International Special Events Society (ISES), The Exhibit Designers and Producers Association (EDPA), and as a featured guest speaker at The Special Event, the industry’s premier tradeshow and conference for event professionals.

As Director of Creative Services at VDA Productions, Bob works with start-ups and fortune 500 and 100 companies while mentoring the younger design generation and still finding some time to ride his motorcycle. Bob Russo is an expert in the design and logistical planning/ reality of corporate events, themed events, retail and museum environments, and corporate facilities. Bob’s subject matter expertise includes fabrication and materials selection, site selection, industry trends, lighting and technological integration, as well as experiential branding, event flow and logistics.
Follow Bob on Twitter @BobRussoVDA




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