Focus Session: Playing to the Strength of Geography- Using Geotargeting to Maximize Your Marketing Focus

Playing to the Strength of Geography: Using Geotargeting to Maximize Your Marketing Focus

Speakers
Will Wright, Chief Creative Officer, Galveston Historical Foundation
Larry Cooke, Houston Chronicle

Location-based technology is opening up a whole new world of possibilities for marketers. From using cities and zip codes to getting as specific as IP address or device ID, marketers can target an audience based on their real time (and past) locations to make sure they are delivering the right message at the right time. In this session, Will Wright with Galveston Historical Foundation, and Larry Cooke with the Houston Chronicle will explain how their partnership helped to successfully drive visitors to the Tall Ships® Galveston event, as well as other organization events, this past April. Learn how you can apply this method to your own port event or use it to expand your program reach beyond your community.

Speaker Bios

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Will Wright is the Chief Creative Officer for Galveston Historical Foundation and oversees GHF’s style in marketing, event production, media, and branding. He has worked at the foundation since 2011 and is a graduate of Rice University’s Center for Philanthropy & Nonprofit Leadership, and is currently enrolled at Texas State University where he is working on his Masters of Fine Arts. Additionally, he is the co-producer of the Third Coast Music Festival and owner of the Galveston Island Beach Revue.

 

 

 

 

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Focus Session: Workforce Development: encouraging and training the next generation of mariners

Workforce Development: Encouraging and training the next generation of mariners

Facilitator: Shannon McKenzie

From reaching out to students to let them know of maritime careers, to training aspiring mariners, and hiring them once they are prepared, we all need to take a role in mentoring new crew and those trained for the maritime trades. This session will introduce ideas to generate interest in students and facilitate their advancement into maritime careers.

 

Don’t forget to register for the conference! Early Bird rates increase after December 5th. Register today and save $100!

Are you a crew member? We have a grant for you!

 

 

 

Focus Session: Creating a Green Event

Creating a Green Event

Facilitator: Patti Lock

Big events have a reputation for wasting all kinds of food, energy, and materials. The truth is, it doesn’t have to be this way. Recently, the Volvo Ocean Race created a plastic-free event, which included water stations, sustainable food sourcing and biodegradable service ware. Learn from the environmentally-friendly initiatives of America’s Cup and other sailing events and how you can apply those same ideas to your own event. We’ll also discuss how to green up your event without compromising revenue opportunities.

Don’t forget to register for the conference! Early Bird rates increase after December 5th. Register today and save $100!

Are you a crew member? We have a grant for you!

 

 

Focus Session: Revisiting Human Resource Management for Marine Operators

Revisiting Human Resource Management for Marine Operators

Lead Presenter:
Captain Jonathan Kabak, Chair, Tall Ships America’s Ship Operations and Safety Committee

Human Resource Management for any shoreside organization can be challenging at the least, but these challenges are just the tip of the proverbial iceberg for companies that operate vessels and employ merchant mariners and others in maritime work.  How do you catagorize a single employee who may spend part of a year as office staff, a shipyard worker and a ship’s officer?  If a deckhand is off hiking with students are they in service to the ship?  If a crew member breaks a contract early, do you have to give them a sea time letter?  Can we use our organization’s health insurance to meet our Maintenance and Cure obligations?

This session will explore the issues and challenges facing Marine Operators, especially aboard vessels that carry passengers and students.

*If you have specific questions that you would like addressed in this session, please submit them to manager@tallshipsamerica.org and put HR Session in the subject line.

Don’t forget to register for the conference! Early Bird rates increase after December 5th. Register today and save $100!

Are you a crew member? We have a grant for you!

 

Focus Session: Planning an American Young Adult Council

Planning an American Young Adult Council

Facilitator: Jessie Floyd Tall Ships America Young Adult Representative

Our tall ship community offers people leadership skills, adventure, and hands on educational experience in STEM, environmental protection, and history. How do we work to expand the reaches of the American tall ships community so more young people know about the opportunities available to them and have access to making them a reality? Join this interactive workshop as we discuss forming a Young Adult Council in the United States that will help to support young people’s passion for sail training and crewing on tall ships. We’ll discuss grant research, creating and maintaining travel stipends, and connecting students and tall ships for both work and volunteering. Want to see more young people on the water? Bring your ideas and be prepared to share them.

 

Speaker Bio

Jessie Floyd was introduced to the tall ship community when she did a high school internship with the South Street Seaport Museum through the New York Harbor School. Since graduating from Harbor School, she has worked as crew on various tall ships across the country and is currently attending Bard College studying Spanish and Gender and Sexuality. Jessie recently got her 100 ton Inland Master’s license and is currently the American Representative for the Sail Training International Youth Council. Jessie has worked with the Youth Council to achieve goals such as including the youth voice in sail training, strengthening ties with the international sailing community, and helping young people all over the world get connected with, and realize the opportunities, of sail training.

Don’t forget to register for the conference! Early Bird rates increase after December 5th. Register today and save $100!

Are you a crew member? We have a grant for you!